Biography
Marita Rivero
Vice President and General Manager for Radio and Television Marita Rivero oversees all of WGBH’s radio and television activities, including the programming, marketing and administration of WGBH’s radio and TV stations as well as the Web site wgbh.org. On the radio side, this includes WGBH 89.7 in Boston (heard on Nantucket on WNCK 89.5), and The Cape and Islands NPR® Stations (WCAI 90.1, WNAN 91.1 and WZAI 94.3). WGBH’s television services include WGBH 2 and WGBH 44; digital channels WGBH World, WGBH Create, ’GBH Kids, WGBH On Demand, WGBH High-Definition, Boston Kids & Family TV (for Boston cable subscribers). Rivero also oversees WGBH’s national radio production activity and local television production unit, Boston Media Productions. Rivero has served as manager of WGBH Radio since 1998. Under her leadership, WGBH developed award-winning national and international productions including the daily global news program The World, produced with partners BBC and PRI and now reaching two million people weekly, the Marketplace Health Desk, Sound & Spirit and the international classical music service, Art of the States. Her work as head of the Radio division includes the development of wgbh.org, new satellite radio services, and a substantial community partnership program with media, arts and education partners. She has overseen the development of a significant online service, the WGBH Forum Network, an audio and video streaming Web site dedicated to curating and serving live and on-demand lectures. Rivero began her broadcast career at WGBH in 1970 as a producer of public affairs television programs, including Say Brother (now Basic Black), one of the nation’s oldest weekly television series by, for, and about African Americans. Rivero served as general manager of WPFW, Washington, DC’s Pacifica radio station, from 1981 to 1988, when she returned to WGBH. Rivero was honored in 1999 with the first Image Award for Vision and Excellence from Women in Film and Video/New England, and in 2001 was inducted into the YWCA’s Academy of Women Achievers. |
