Biography
Tari Hartman Squire's EIN SOF Communications is a leading strategic marketing, promotion, special events and PR firm specializing in disability, diversity and public policy, with unique ties to federal agencies and entertainment.
She worked behind the scenes to spearhead a Strategic Alliance Memo between USDOL's Office on Disability Policy and SBA, and has designed/produced promotions that established disabilitiy strategic marketing as a niche. For example, with motion pictures, (Miramax’s My Left Foot- Americans with Disabilities Act; Universal Studio’s Ray-American Council of the Blind), TV shows (Nickelodeon’s Pelswick-Disability Mentoring Day), and toys (Mattel/Toys “R†Us launch of Becky®, Barbie’s friend who uses a wheelchair-Individuals with Disabilities Education Act) to name a few. The hallmark of every EIN SOF campaign is a customized blend of sophisticated cause-related, guerilla and strategic marketing, innovative promotion and traditional PR strategies, creating synergy between disability community, print/electronic news, Corporate America, government, entertainment, foundations, academia and the general public. Utilizing a customized sector approach, clients include Cingular Wireless; McDonald’s; Walgreens; AOL; Macy’s West; Universal Studios DVD of Ray (DVS® for blind/low vision audiences); Microsoft; HP; Bank of America; Disability Funders Network; Mitsubishi Electric America Foundation; HSC Foundation; Career Opportunities for Students with Disabilities; PAX-TV; Nickelodeon; World Institute on Disability; The Kennedy Center’s LEAD conference; U.S. Holocaust Memorial Museum; Mattel/Toys “R†Us launch of Becky™ (Barbie® doll’s friend who uses a wheelchair), and development/marketing consultant for UCLA Anderson School of Management’s emerging “Leadership Institute for Managers with Disabilities.†She serves on the Diversity Committee of TV Academy, Executive Board of the PR Society of America’s Multicultural Committee, spearheaded the Business Advisory Committee of the National Spinal Cord Injury Association, established the SAG committee of performers with disabilities, advises the AP Stylebook on disability language, and the US Business Leadership Network (USBLN: Disability at Work). In collaboration with strategic partner Nielsen NRGi they are developing the “Disability Community Market Research Initiatives†to help build the business case for employment of and marketing with people with disabilities (featured in Adweek & Fortune Small Business cover stories for which she served as primary source for reporters). In addition to focus groups with national disability organizations (Hearing Loss Association of America, American Council of the Blind, Telecommunications for the Deaf and National Spinal Cord Injury Association), they are researching a White Paper with NSCIA that for the first time identifies key indicators of employment and marketing from a disability perspective. |
