Problem

300 million early-literates in India cannot read the headlines of a newspaper. Another 300 million cannot read the alphabet.

The Gift

Same Language Subtitling (SLS) recommends subtitling the lyrics of all film song programs on TV, nationally, in the “same” language as the audio.

A decade of research has proven that this Karaoke approach to literacy improves the reading skills of millions of viewers.

Cost: $1 (the price of a cup of coffee) gives 10,000 people reading practice for one whole year. Your gift will give reading practice to 100,000 people!