Problem

Over the past twenty years, there has been more than a 100 percent increase in cases of pediatric melanoma. One blistering sunburn in childhood more than doubles a person’s chance of developing melanoma later in life. It is critical that parents and caregivers are educated on how to provide sun protection for their children, from providing adequate shade for toddlers at the beach to talking to a teenager about the dangers of tanning parlors.

The Gift

Your donation will fund the production and distribution of guides that teach caregivers how to keep children and teens safe from cancer-causing UV rays. These educational guides will be distributed, free of charge, at health clinics, schools, through community wellness programs, and other programs and location. Your gift will help 400 parents and/or caregivers learn how to incorporate skin cancer prevention and sun protection in their daily lives. Through parent and caregiver education, parents everywhere will teach their children that using sunscreen and taking other preventative measures should be as second-nature as brushing one’s teeth or hair.