Problem

400 million officially "literate" people in India cannot read the headlines of a newspaper.

The Gift

Gift reading for one whole year to One Million early-literate people in India.Gift reading for one whole year to One Million early-literate people in India.

We add Same Language Subtitling (SLS) on Bollywood film songs on TV. Our annual cost of SLS per TV program is roughly $20,000. A program in Hindi, for example, reaches 100 Million early-literate viewers. Every dollar spent gives weekly 30 minutes of reading practice to 5000 people, for one year.